UZZI Pratas
E-commerce for UZZI Pratas, a Brazilian 925 silver jewelry brand with pieces designed to connect with one another. Full catalog of rings, earrings, pendants, bracelets, necklaces, fake piercings and sets, with optimized checkout and wholesale.
About the Project
We developed the complete e-commerce store for UZZI Pratas, a Brazilian brand of 925 sterling silver jewelry with the concept of 'pieces that connect to each other'. The store presents the catalog organized by category (rings, earrings, pendants, fake piercings, bracelets, necklaces, sets), with commercial incentives such as free shipping on orders over R$ 300, a welcome discount, 50% OFF on wholesale and installments in up to 3 payments, along with a feminine, premium visual identity.
Challenges and Solutions
The challenge was to balance sophistication (a premium jewelry category) with commercial accessibility (discounts, installments, free shipping) without cluttering the product presentation. The solution was a delicate visual identity with a neutral palette plus the brand's purple, studio photography with a model, editorial typography for the headings and a discreet benefits bar at the top. The result: intuitive navigation by category and an optimized checkout that respects the brand perception.
